Summary
🎓 Education
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M.Phil Sociology, University of Management and Technology — 2021
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MSc Gender Studies, University of the Punjab — 2010
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B.Com, Govt. College of Management Science, Mansehra — 2004
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D.Com, Emerson College of Management Sciences, Abbottabad — 2002
💼 Professional Experience
Digital Marketing Specialist – SEO & Paid Ads Expert
Digital Media Trends (DMT), Lahore | June 2023 – Present
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Managed Google Ads campaigns for international clients (Search, Display, YouTube, Shopping, PMAX).
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Executed Meta Ads campaigns with advanced retargeting and conversion funnels.
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Performed in-depth keyword research, SEO audits, and competitive analysis using SEMrush and Ahrefs.
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Led A/B testing, conversion optimization, and landing page experiments to improve ROI.
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Developed data-driven content strategies, collaborated with design teams, and produced performance reports.
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Utilized Google Analytics and Looker Studio for monitoring KPIs and campaign optimization.
Visiting Lecturer – Sociology & Gender Studies
Various Universities, Lahore | April 2019 – Present
Institutions:
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Bahria University, Lahore Campus (2025)
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University of Management and Technology (2022–2025)
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University of the Punjab (2019–2021)
Courses Taught:
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Gender Studies | Women in Distress
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Medical Sociology | Civics & Community Engagement
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Research Methods
✨ Integrated sociological insight with real-world application. Focused on critical thinking, gender equity, and media literacy in teaching.
Project Manager – Media & Outreach
Women Workers Help Line, Lahore | April 2011 – September 2017
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Directed social media and donor-focused communication campaigns.
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Coordinated national-level gender equity initiatives and outreach programs.
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Developed detailed monitoring and evaluation reports for stakeholders.
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Led project implementation, team coordination, and fundraising campaigns.
🧩 Core Skills
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Qualitative Research & Analysis
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Gender Mainstreaming & Social Policy
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Google Ads (Search, Display, YouTube, PMAX, Call-Only)
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Meta Ads (Facebook & Instagram)
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SEO (On-Page, Off-Page, Technical)
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Keyword Research & Content Strategy
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Web Analytics & Conversion Optimization
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Client Communication & Team Collaboration
📚 Research & Publications
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Evolving Gender Dynamics: Insights from Pakistani Professional Couples (2023)
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Gendered Social Capital Guiding Women Career Planning, PRJAH (2021)
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Google Scholar Profile: [Add link when available]
🎤 Conferences & Academic Engagement
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International Conference on Gender Studies — Transformations in Global Gender Identities (2021)
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TESOL Open Conference — Attendee (2021)
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National Women’s Studies Conference, University of Maryland (2017)
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Academic Exchange Visit — Arizona State University, USA
🏆 Certifications & Professional Training
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Advanced Google Ads Course — DMT Lahore, 2023 & 2025
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Google Ads Certification — Google & Coursera
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Social Media Marketing — DMT Lahore, 2021
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SEO & Search Engine Optimization — University of Management and Technology, 2021
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Advanced SEO & Social Media Marketing — DMT Lahore, 2021
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Complete Digital Marketing (27 Courses in One) — Udemy, 2025
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YouTube Ads Training — Udemy, 2025
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Ultimate Digital Marketing Masterclass — Udemy, 2024
🌍 Professional Philosophy
I believe in connecting sociological understanding with digital innovation — using research-driven insights to build ethical, effective, and impactful media strategies. My work is guided by a commitment to equity, evidence, and engagement — whether in classrooms, research, or digital Marketing.
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